Maison Verre
A family glassworks in Lorraine, selling one-of-a-kind pieces online for the first time. The brief: make the site feel like the gallery, and make buying a 900 euro carafe feel safe.
- Identity refresh and editorial type system
- Headless commerce on a static front-end
- Photography direction, 140 pieces shot in two days
- Performance budget: 900 kB, launched at 640 kB
- +31%
- checkout conversion, Q1
- 1.3 s
- Largest Contentful Paint, mobile
- 9 wk
- kickoff to launch