Synora
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01 / Services

Four disciplines.
One team.

We do not hand a design file to a separate build team. The people who draw the interface write the code that ships it, and the people who write the brief measure the result.

01

Strategy & positioning

DiscoveryArchitectureContent strategy

Every project opens with two weeks of Discovery: interviews with the people who sell, support and run the product, a read of the analytics you already have, and a competitive review of the five sites you named as references.

It ends with a written brief. One sentence about what the site is for, one number it is supposed to move, an information architecture and a content plan with owners and dates. You can take the brief elsewhere. Six clients have. Four came back.

What you get
  • Stakeholder interviews
  • Analytics and search review
  • Competitive benchmark
  • Information architecture
  • Content plan with owners
  • Written brief and success metric
02

Brand & interface design

IdentityDesign systemsUI

Identity work starts on paper: wordmark, type system, palette, the rules of the grid. From the second week everything moves to the browser. You review real pages, at real sizes, with your real content, on your own phone.

The output of the design phase is not a file. It is a set of tokens, components and pages that the build phase extends. Nothing is redrawn, so nothing is lost in translation.

What you get
  • Wordmark and identity system
  • Type scale and colour tokens
  • Component library in code
  • Every key page, in the browser
  • Motion and interaction spec
  • Accessibility review, WCAG 2.2 AA
03

Engineering

AstroHeadless CMSCommerce

We build static first: HTML generated at build time, served from the edge, with no server to patch. When the product is an application we say so, and we build it with a framework that runs on a server and a different on-call plan.

Your editors choose the CMS with us, in a morning, with their own text. Images become WebP before they reach the repository. The build fails if the homepage goes over its weight budget. The repository is yours from the first commit.

What you get
  • Static-first build on Astro or Next.js
  • Headless CMS chosen with your editors
  • Headless commerce integration
  • Image pipeline, WebP and responsive sizes
  • Performance budget enforced in CI
  • Editor training before launch
04

Growth & care

SEOAnalyticsRetainers

Ninety days of measurement are included in every project. After that most clients move to a Partnership retainer: a senior team, a monthly roadmap and a quarterly review of search, speed and the number we set out to move.

Retainers also cover the Journal. Half of our clients publish more after launch than before, because someone finally owns the editorial calendar.

What you get
  • 90-day measurement period
  • Quarterly search and speed review
  • Editorial calendar and support
  • Monthly roadmap on retainers
  • Priority support, two-day turnaround
  • Design system upkeep

02 / How we work

Four phases.
Four demos.

Each phase has a fixed scope and a fixed price, quoted before it starts. You can stop after any of them and keep everything produced so far.

  1. 01

    Discover

    2 weeks

    Interviews, analytics review, competitive read and a written brief. We leave with one sentence about what the site is for.

  2. 02

    Design

    3 to 5 weeks

    Identity, type, tokens, then real pages in the browser. Content is written alongside layout, never poured in afterwards.

  3. 03

    Build

    4 to 8 weeks

    Static-first stack, headless content, a shared board and a weekly demo. Your editors are trained before launch, not after.

  4. 04

    Launch & learn

    Ongoing

    Launch on the date written in the proposal. Then 90 days of measurement against the number we agreed to move.

03 / Engagements

Investment.

Three ways to work with us. Every figure below is a floor, quoted phase by phase, and never revised upwards mid-project.

Launch

A focused site for a company that needs to exist online properly.

From €12,000
  • Five to eight pages, written with you
  • Identity refresh and design tokens
  • Astro build, headless CMS, WebP pipeline
  • Six weeks from kickoff to launch
Request a proposal
Most chosen

Platform

A design system and a multi-market site or product front-end, built to grow.

From €38,000
  • Design system, tokens and documentation
  • Headless commerce or app front-end
  • Multilingual, with a performance budget
  • Ten to fourteen weeks, four demos
  • Editors trained before launch
Request a proposal

Partnership

A senior team on retainer for design, engineering and growth.

From €4,500/ month
  • Six-month minimum, monthly roadmap
  • Search and analytics review each quarter
  • Priority support, two-day turnaround
  • Editorial support for the Journal
Talk to us
Questions

Before you
write to us.

Six things almost every prospect asks in the first call. If yours is not here, ask anyway.

01

How long does a project take?

A Launch project takes six weeks. A Platform project takes ten to fourteen. The date is written into the proposal, and in 140 launches we have moved it four times, each time at the client's request.

02

Is the price really fixed?

Per phase, yes. Discovery is quoted first. At the end of it we quote Design, and so on. If a phase costs us more than estimated, we absorb it. If you change the scope, we re-quote the next phase, never the current one.

03

Do you work with an in-house team?

Often. Your designers and engineers join the shared board from day one. We document tokens, components and content models so the hand-over is a formality, not a project of its own.

04

Which technology do you use?

Static-first. Astro for content sites, Next.js when there is an application to run, a headless CMS your editors can actually use, and images served as WebP with responsive sizes. No page builder, no plugin stack to babysit.

05

Who owns the code and the design?

You do, from the first invoice. The repository is created in your organisation, the design files are in your workspace, and there is no licence to renew. If we part ways, nothing breaks.

06

What happens after launch?

Ninety days of measurement are included in every project. After that, most clients move to a Partnership retainer, or simply call when they need something. Both are fine with us.

Tell us what
it is for.

Two paragraphs on the site and the number it should move is enough to start. A founder replies within two working days.

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