02 / Background
Julien co-founded Synora in 2016 after eight years building front-ends for publishers and retailers. He still ships code on every project, usually the build pipeline, the image handling and the parts that decide whether a page is fast.
He measures before he argues. Most of his articles start with a number from a real launch.
Every Synora proposal names the weight, the request count and the Largest Contentful Paint the site must respect. Here is how we set those numbers and what happens when a client wants a video in the hero.
Fonts are the second-heaviest thing on most pages and the first thing designers add without asking. How we pick, subset and load type so that a typographic site stays a fast one.
