01 / Author

Clara Vidal

Head of analytics

Clara decides what we measure and how we read it. She writes about search, analytics without cookies, and the difference between a metric and a number.

02 / Background

Clara joined Synora in 2019 from an e-commerce group where she ran experimentation. At the studio she owns the 90-day measurement period that follows every launch, and the quarterly reviews on retainers.

She is the reason every proposal names one number the project is supposed to move.

0 articles

Nothing published under this byline yet. Browse the Journal.

All authors